Securing Success: The Anatomy of Effective Email Marketing from a Security & Analytics Lens Audience Segmentation & Data Privacy Web Analytics: Utilizes demographic, behavioral, and preference data to create targeted subscriber segments. Internetwork Security: Implements robust access controls and encryption for sensitive subscriber data (PII). Internetwork Security: Ensures compliance with data privacy regulations (e.g., GDPR, CCPA) for list management. Web Analytics: Tracks subscriber engagement within segments to refine targeting strategies. Deliverability & Sender Trust Internetwork Security: Employs SPF, DKIM, and DMARC records to authenticate sender identity and prevent spoofing. Web Analytics: Monitors bounce rates (hard and soft) to identify invalid addresses and maintain list hygiene. Internetwork Security: Actively manages sender reputation to avoid blacklists and improve inbox placement. Web Analytics: Analyzes inbox placeme...