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What is UX measure and target? List out some common UX measure.

Measuring UX Success: Agile Metrics and Targets for UI/UX Design

What is UX Measure and Target?

  • UX measures quantify user experience aspects.
  • UX targets define specific, measurable goals for those measures.
  • They guide iterative improvements in agile development.
  • Targets set benchmarks for success and track progress.

Common UX Measures in Agile Development

  • Task Completion Rate: Percentage of users successfully completing tasks.
  • Error Rate: Frequency of user errors during task completion.
  • Task Time: Average time taken to complete specific tasks.
  • Customer Satisfaction (CSAT): Users' satisfaction level through surveys.
  • Net Promoter Score (NPS): Likelihood of users recommending the product/service.
  • System Usability Scale (SUS): Overall system usability rating.
  • Click-Through Rate (CTR): Percentage of users clicking specific elements.
  • Bounce Rate: Percentage of users leaving after viewing only one page.
  • Conversion Rate: Percentage of users completing a desired action (e.g., purchase).
  • User Engagement Metrics: Time spent on site/app, pages visited, features used.
  • A/B Testing Metrics: Comparing user behavior between variations of design.

Setting Effective UX Targets

  • Define clear, measurable goals aligned with business objectives.
  • Set realistic targets based on previous data or industry benchmarks.
  • Track progress frequently and adjust targets as needed.
  • Prioritize key metrics relevant to the current sprint or iteration.
  • Use data visualization to track progress and communicate results to the team.

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